Most
of us in the business community have been using the web for 6
years or more. Presentation
applications like PowerPoint and Corel Presentations turn 15 years
old this year. Before you go out to get the ice cream and cake,
think about what that means.
Presentation
software is now out of its adolescence. The
days when standard clipart and stock animation effects could impress
an audience are long gone. Now
it is time to think less about what's "cool" and start
focusing on what is most appropriate to the message.
It
has become an intricate balancing act.
-
If
an audience remembers your special effects at the cost of
your message, you're sunk. Marshall MacLuhan was only partially
right. The medium needs to get out of the way and let you
convey your message. There may be no such thing as "too
cool" but there is certainly "too contrived"
and/or "too cute."
- It's
not enough just to have attractive materials, each element needs
to be designed with a purpose, based on a real understanding
of the way people perceive and retain visual information.
-
If
your materials are bland and boring, they'll never hear what
you have to say. The current generation of executives
and professionals lead media-rich lives outside the office.
They expect the same from 9 to 5. Ben Stein is only funny
on TV. If you had to listen to him in your boardroom on a
regular basis, you'd fire him.
- And
if your materials look obviously "canned" you
appear unprofessional, unprepared, or indifferent. Is
that the kind of image you want to leave behind?
That's
why you need the help of a professional who is skilled in both
the technological pyrotechnics and communicarions strategies that
work best
The
KPD Solution - Three Levels of Offerings
- Initial
Concept-to-Finished Product Services for
Your Most Important Presentations, Educational Programs, and
Marketing Campaigns
- Tell
us what you need to say, to whom, and where you want to
present it- in person, on the web, on CD-ROM, on TV- and
we'll work with you to craft a memorable message, beginning
to end.
- "Facelift"
Services to Update and Upgrade Your Existing Materials
- Want
to take that instructor-led training to the web? Need a
CD-Rom business card? Want an interactive leave-behind for
your clients? If you've got materials in place that need
some polishing up. we can provide first class makeovers-
Elegant design, dynamic media, cross-platform compatability,
new delivery options and more.
- Custom
Presentations Toolkit
- A
package of customized templates and design files to allow
your own in-house staff to quickly create presentation,
desktop publishing or web messages with a distinctive, consistent
and professional style
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Standard presentation software slides. Better than melatonin
for putting an audience to sleep.
There
Are Many Alternatives to "Generic Design"
Corporate
Identity Templates with
Custom
3-D Graphics-
Portable Graphic Elements can be incorporated into other media or
projects
Snapshot
to Watercolor Backdrop
Photos to Image Graphics
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